Ledbury Country Market – has now been open since Friday18th September – 10am to 12 noon at the Burgage Hall on Fridays weekly
Food Deliveries – details of those who continue to provide delivery, order and collect or takeaway services have been updated.
Local restaurants, pubs and cafés – thanks for continuing to support these – it enables them in turn to support our local food producers.
A Virtual Orchard tour – The Big Apple’s Harvestime event sadly did not go ahead this month, but you can go on a virtual harvest-time orchard tour round Dragon Orchard, Putley by visiting https://www.bigapple.org.uk/harvestime2020/
The cider makers are uniting around three common themes: diversity – of both style and occasion, community – whether it’s cider’s rich heritage or orchards for the people, and sustainability – cider’s impeccably green credentials.
Over the next months, you are being invited to Discover Cider, with a chance to win mixed cases of cider by sharing your own cider stories.
There will be opportunities to visit producers and to meet the makers via a programme of events and tastings, virtual and otherwise, including the Cider Critic whose “virtual” tastings of products from a range of cider makers is available on the website.
There are links to local cider makers’ websites where you can order cider for delivery and discover even more about each producer.
Simon Day, production manager for Once Upon A Tree ciders says, “I have seen the need for a co-operative approach to cider marketing for a number of years, however several attempts to get something working have stalled for one reason or another, but mainly because there are just too few hours in the day.”
“Lockdown has provided the urgency among cider producers to come together to advance some form of co-operative marketing group, and the time to make things happen. Gabe Cook (renowned industry expert aka the Ciderologist) steered a growing number of progressive producers to come together and discuss the needs of cider makers generally, and in these challenging times of Coronavirus specifically.”
“Some cider makers have seen sales reduce by 80% over lockdown, as their route to market was blocked (pubs, restaurants and events) and the recovery, although happening, is slow and sales are still significantly lower than normal. We have seen redundancies and closures in the industry, with the smaller scale producer hardest hit. Something had to happen to help raise cider’s profile, to protect jobs, and to help protect our dwindling orchard landscape.”
“By working together, and with Gabe Cook at the helm, the hope is that we are able to amplify our key messages that we all share as producers: To introduce our ciders to new consumers and show off the variety of cider that is available; highlight our environmentally sustainable credentials and share our cider stories.”
“Early results are encouraging, with a number of online events and conversations happening and will continue to build over the remaining 9 weeks of the campaign. Our hope is this will lead to increasing demand with existing retailers and introducing exciting cider ranges to brand new stockists, particularly outside our usual “cider bubble”.
“I believe there will be a lasting legacy to our current activity, and #DiscoverCider will continue as a hashtag and website for some years to come, and most excitingly this will open the door to new collaborative approaches to help all British cidermakers in the future.”
Ledbury Country Market – is re-opening fully at the Burgage Hall on Fridays from Friday 18th September initially between 10am and Noon. Entrance from Church Lane – one way system for social distancing. Please wear face-masks. A full range of local food products, Chinese delicacies and plants and flowers will be available.
Food Deliveries – details of those who continue to provide delivery services have been updated.
Local restaurants, pubs and cafés – Thanks for supporting those that are now open. Trumpet Team Room reopened on 1st August now run by Annie Badham and the Market House in Ledbury is now open again.
Please wear a face mask in shops to protect all those who work hard to serve us – “Shop Safe Shop Ledbury”…
…and thanks to all those who contributed to Janie Clarenne’s recent appeal via Justgiving to help her take her husband Pascal of Chez Pascal on a last visit to France – the target sum of £5,000 has now been exceeded.
Congratulations to local food and drink producers have again done well in this year’s Great Taste Awards, emphasising the wealth of super food and drink produced in Herefordshire and nearby.
Ledbury and district producers who have achieved awards this year include JUS from Aylton with their Cox’s Origin Pippin and Worcester Permain Apple Juices (both 2 star awards), Myrtle’s Kitchen from the Hop Pocket with their Mango Chutney (2 stars), Just Rachel Quality Desserts from Bromsberrow with their Gooseberry and Elderflower Ice Cream (1 star), Townsend Farm, Stretton Grandison (1 star) for their farm pressed Jonagold apple juice and Willys Ltd with orchards in Little Marcle for their Apple Cider Vinegars (four awards) and their Kombucha drinks (two awards). Continue reading “Congratulations to 2019 Great Taste Award winners”
Alice Walters, of the famous Chez Panisse in Berkeley California, had her “epiphany” moment in Brittany some 50 years ago when she ate a meal in a simple restaurant and wondered why everything tasted so delicious. Everything came from the local market that morning. Back home she couldn’t create that taste until she searched out vegetables, fruits, fish and meat direct from the producer. Based on local, fresh and mostly organic, she set up one of the most successful restaurants in San Francisco.
In Ledbury, you don’t have to go out to find local producers!
Ledbury’s new Evening Farmers’ Market was successfully launched by Ledbury Food Group in association with The Barn, Ledbury last Thursday (4th July).
Twelve local food producers joined in this exciting new venture which was very well supported by some ardent market goers. On offer were fresh beef and lamb, local cheese, freshly raised pies, vegetables, preserves, chillies, cakes and food to eat “on the go”. All the fresh foods on offer sold out, some in less than 30 minutes. To add to the feast, local musicians provided entertainment. Continue reading “New Ledbury Evening Farmers’ Market is a success”
The Ledbury Food Group would like to invite you to join us at the launch of our Thursday Evening Farmers’ market on 4th July from 6 to 8 pm at The Barn, St Katherine’s. This week! The bar will be open till late and there will be live music.