Many visitors who come to Ledbury have no idea what to expect and don’t stay long. We want to encourage them to stay, spend, enjoy and tell others, and we want to attract people who have never thought of visiting Ledbury.
We can now tell visitors of all the attractions of Ledbury and Herefordshire on the newly relaunched “Visit Herefordshire” website.
It’s a bit empty at the moment. Ledbury Town Council is encouraging local businesses and attractions serving visitors to get their business listed so that visitors can see the full range of what Ledbury has to offer.
It’s going to be a busy year for our local tourist economy (we hope) – we want to get lots of Ledbury and district tourist serving businesses on the website as soon as possible.
For those of us who don’t run businesses, “Visit Herefordshire” gives us a new way to explore where to visit, shop or eat locally – perhaps when we have visitors to entertain – or we just want to do something different.
Businesses of all kinds that serve tourists in our county can list their details for free. Get started at https://directory.visitherefordshire.co.uk/. You can set up a directory listing on the website to market your business (or several businesses). Choose the categories that best describe your business, provide a description, and add photos and links to social media. It’s straightforward to do.
You can help – if you know of a local business that serves visitors, encourage them to get a listing on the “Visit Herefordshire” website.
This is probably one of the most inspiring cookery films you will ever see.
We remember Pascal for his support with Janie of the Ledbury Big Breakfast – when the enclosed photo was taken, for steamed up windows in winter, for Ledbury’s little bit of France, for the French onion soup, for pleasing both Ledburians and visitors.
Our condolences go to Janie and the Clarenne family.
If the video delights or moves you please donate to St Michael’s Hospice who made Pascal’s wish possible!
We can’t have a Ledbury Big Breakfast this year … let’s have a Ledbury Virtual Breakfast
This year celebrate Ledbury’s annual celebration of Breakfast – the Ledbury Big Breakfast – by treating yourself to a special breakfast at home on the weekend 29th, 30th and 31st January.
This is when we normally celebrate the Ledbury Big Breakfast, but we can’t do this in the traditional way this year due to Covid, as our cafes, pubs and hotels are closed.
Instead we ask you to create your own special breakfast at home buying produce locally and supporting local retailers and producers as part of your shopping.
We are blessed with shops stocking the ingredients to make all kinds of breakfast goodies from the famous Full English, Eggs Hollandaise, Smoked Salmon and Poached Eggs, Porridge, Pancakes, Hams and Charcuterie, to Cheese dishes.
Local butchers can serve you with bacon, sausages, ham, eggs and that favourite for some – black pudding. For fruit and vegetables try our two greengrocers.
Local independent shops stock lots of locally produced ingredients such as smoked fish, eggs, yogurt and dairy products, preserves and honey, cereals for porridge and bread.
Ledbury Country Market at the Burgage Hall on Friday 29th January morning will have specials including charcuterie and dim sum Chinese goodies.
For those who are isolating or reluctant to go shopping, some shops are able to take orders for delivery or collection – see the website’s Local Food Information Page for details. Allow time for deliveries.
Please observe Government requirements and guidelines re Covid 19 when shopping and at home. You can always share the experience with others by social media or Zoom.
The apples are coming in, the presses are at work, and it’s almost that time when the Big Apple has welcomed visitors to the Marcle Ridge for the past thirty years. But, sadly, not in 2020. The event, which was scheduled for 10th and 11th October, has been cancelled. The community organisation behind the Big Apple had come up with a programme and a delivery plan designed to keep the event within COVID-19 secure guidelines, but the latest changes proved a step too far. “We’ve been outrun by the virus”, said spokesman Jackie Denman. “We’d like to thank the Public Health team at Herefordshire Council for their advice and support – they really tried to help us make it happen. In the end, the decision to cancel was our own. The timing just wasn’t right.”
Messages of support followed the announcement late last week. “Everyone agreed that we had made the right decision, but they also took the trouble to tell us that we would be much missed.”
This annual opportunity to enjoy the orchards, to see, hear and smell cider being made and to taste many different varieties of apples, local ciders, perries and apple juices has become an established part of the calendar for many people. Apple growers and cider makers depend heavily on events for sales of their produce, and almost all had already been cancelled. “We tried so hard to keep the Big Apple going, especially because we were almost the only apple event that was still in this year’s calendar. We’ve put a special area on our website at https://www.bigapple.org.uk/harvestime2020/, with information about the producers that would have been there, and some ways to get hold of their produce.” Many familiar Big Apple venues are there, including Gregg’s Pit, Woodredding, Lyne Down, Pope’s Perry, Westons, Dragon Orchard and Jus Apple Juice.
A Poem from Sara-Jane Arbury
The Big Apple has started to plan its events for 2021, including Blossomtime on 2nd/3rd May and Harvestime on 9th/10th October.
The cider makers are uniting around three common themes: diversity – of both style and occasion, community – whether it’s cider’s rich heritage or orchards for the people, and sustainability – cider’s impeccably green credentials.
Over the next months, you are being invited to Discover Cider, with a chance to win mixed cases of cider by sharing your own cider stories.
There will be opportunities to visit producers and to meet the makers via a programme of events and tastings, virtual and otherwise, including the Cider Critic whose “virtual” tastings of products from a range of cider makers is available on the website.
There are links to local cider makers’ websites where you can order cider for delivery and discover even more about each producer.
Simon Day, production manager for Once Upon A Tree ciders says, “I have seen the need for a co-operative approach to cider marketing for a number of years, however several attempts to get something working have stalled for one reason or another, but mainly because there are just too few hours in the day.”
“Lockdown has provided the urgency among cider producers to come together to advance some form of co-operative marketing group, and the time to make things happen. Gabe Cook (renowned industry expert aka the Ciderologist) steered a growing number of progressive producers to come together and discuss the needs of cider makers generally, and in these challenging times of Coronavirus specifically.”
“Some cider makers have seen sales reduce by 80% over lockdown, as their route to market was blocked (pubs, restaurants and events) and the recovery, although happening, is slow and sales are still significantly lower than normal. We have seen redundancies and closures in the industry, with the smaller scale producer hardest hit. Something had to happen to help raise cider’s profile, to protect jobs, and to help protect our dwindling orchard landscape.”
“By working together, and with Gabe Cook at the helm, the hope is that we are able to amplify our key messages that we all share as producers: To introduce our ciders to new consumers and show off the variety of cider that is available; highlight our environmentally sustainable credentials and share our cider stories.”
“Early results are encouraging, with a number of online events and conversations happening and will continue to build over the remaining 9 weeks of the campaign. Our hope is this will lead to increasing demand with existing retailers and introducing exciting cider ranges to brand new stockists, particularly outside our usual “cider bubble”.
“I believe there will be a lasting legacy to our current activity, and #DiscoverCider will continue as a hashtag and website for some years to come, and most excitingly this will open the door to new collaborative approaches to help all British cidermakers in the future.”
Ledbury Country Market – is re-opening fully at the Burgage Hall on Fridays from Friday 18th September initially between 10am and Noon. Entrance from Church Lane – one way system for social distancing. Please wear face-masks. A full range of local food products, Chinese delicacies and plants and flowers will be available.
Food Deliveries – details of those who continue to provide delivery services have been updated.
Local restaurants, pubs and cafés – Thanks for supporting those that are now open. Trumpet Team Room reopened on 1st August now run by Annie Badham and the Market House in Ledbury is now open again.
Please wear a face mask in shops to protect all those who work hard to serve us – “Shop Safe Shop Ledbury”…
…and thanks to all those who contributed to Janie Clarenne’s recent appeal via Justgiving to help her take her husband Pascal of Chez Pascal on a last visit to France – the target sum of £5,000 has now been exceeded.
Many of you will have enjoyed Pascal’s special pastries at Chez Pascal – Ledbury’s “little bit of France” lately in New Street.
Janie and Pascal had to close Chez Pascal permanently following Pascal’s diagnosis with cancer earlier this year.
Janie has launched a fund to help Pascal to visit France one last time as follows:
“Pascal has been diagnosed with advanced lung cancer and is battling his illness with great courage. It has been a difficult year with the loss of our business and Pascal’s declining health. My wish is to take Pascal to France when he is feeling stronger. He will need additional medical insurance as he is on oxygen 24/7. If anyone would like to make a donation to this, please donate to help – it would be gratefully received. I will keep you all updated on Pascal’s progress. Janie x”